Google Premier Partner · Meta Business Partner

Singapore’s Leading Search Engine Marketing & PPC Agency

We manage Google Ads, Facebook Ads, LinkedIn & YouTube for Singapore businesses — qualified leads, not just clicks.

Campaign PerformanceLive

Google Search Ads

CPC $1.42 · Conv 8.3%

4.8x
↑ ROAS

Facebook & Instagram

CPM $6.20 · CTR 3.1%

3.9x
↑ ROAS

LinkedIn Ads Singapore

CPL -41% · CTR 8.4%

5.1x
↑ ROAS

YouTube Ads SG

CPV $0.01 · View 42%

3.4x
↑ ROAS

4.2x

Avg ROAS

-48%

CPL Drop

200+

Campaigns

4.2x

Average ROAS
across all SEM campaigns

-48%

Average Cost-Per-Lead
reduction in 90 days

200+

PPC campaigns
managed in Singapore

Years managing
Google Ads Singapore

WHAT IS SEM?

Search Engine Marketing Singapore — The Fast Lane to Page 1

Search Engine Marketing (SEM) is paid advertising on search engines — primarily Google Ads — that puts your business at the top of search results instantly. Unlike SEO which takes months, SEM services Singapore deliver leads from day one.

As a certified SEM agency Singapore, Upscaled manages your entire paid search strategy — keyword research, ad copywriting, bid management, conversion tracking and full reporting.

Google Ads Singapore

Pay Per Click Singapore

Google AdWords Singapore

SEM Services Singapore

SEM vs SEO — What’s the Difference?

CriteriaSEM / PPCSEO

Time to resultsInstant3–6 months

Guaranteed top position✓✗

Cost per clickPaid per clickFree

Targeting precisionVery highLimited

ScalabilityImmediateSlow

Best forLead gen nowLong-term growth

Pro tip: Most Singapore businesses get best ROI running SEM + SEO together — SEM for immediate leads, SEO for compounding long-term traffic.

SEM SERVICES SINGAPORE

Full-Channel PPC & SEM Management

From Google Ads management Singapore to LinkedIn, YouTube and Meta — we manage every paid channel your customers use.

Avg CPC -32%

Google Search Ads Singapore

Appear at the top of Google when prospects are actively searching. Google Ads Singapore campaigns built for maximum Quality Score and minimum CPC.

CTR +2.8x

Google Display & Remarketing

Re-engage warm audiences across 2M+ websites. Full Display Network and remarketing — keep your brand top-of-mind.

CPV from $0.01

YouTube Ads Singapore

TrueView, Bumper and Discovery ads targeting Singapore audiences. YouTube Ads that build brand awareness and drive direct response.

Avg ROAS 3.8x

Facebook & Instagram Ads

High-converting Meta campaigns — lead gen, retargeting, lookalike audiences. Pay per click Singapore with Meta Business Partner expertise.

CPL -41%

LinkedIn Ads Singapore

B2B PPC management Singapore — Sponsored Content, Message Ads and Lead Gen Forms targeting decision-makers by title, company size and industry.

Conv Rate +67%

Google Shopping & PMax

E-commerce PPC agency Singapore — Shopping and Performance Max campaigns across Search, Display, YouTube and Gmail for high-intent buyers.

CAMPAIGN RESULTS

Real Numbers from Real Singapore Clients

Commercial Renovation

Fortified

Google Search Ads

4.8x

ROAS in 60 days

-58%

Cost-Per-Lead

+210%

Leads/month

92%

Impression share

IT Services & Technology

Rezolva

LinkedIn + Google Ads

5.1x

Pipeline ROAS

-41%

LinkedIn CPL

+180%

Demo requests

8.4%

LinkedIn CTR

Marine & Industrial

Parsh Marine

Google Search Ads

3.9x

ROAS in 90 days

-52%

Cost-Per-Lead

+165%

Qualified leads

88%

Impression share

HOW WE WORK

Our 4-Phase SEM Process

Audit & Discovery

We audit your existing campaigns (or start fresh), analyse competitor bidding, identify keyword gaps and map your conversion funnel.

Strategy & Build

Full campaign architecture: keyword research, ad groups, negative keywords, ad copy variants, conversion tracking and audience setup.

Launch & Optimise

Live campaigns with daily monitoring — bid adjustments, A/B testing, Quality Score improvement and landing page CRO recommendations.

Scale & Report

Monthly strategy reviews, budget reallocation, audience expansion and remarketing. Clear ROAS/CPL dashboard every month.

PPC PACKAGES SINGAPORE

Transparent SEM Pricing — No Hidden Fees

Fixed monthly management fees — never a % of ad spend markup. Your ad budget goes directly into your Google / Meta account.

Starter

From^$800/mo

Ad budget: $1,000–$3,000/mo

1 campaign (Google Search or Meta)

Keyword research & ad setup

Ad copywriting — 3 variations

Conversion tracking setup

Monthly report + account manager

Why Singapore Businesses Choose Our SEM Agency

ROI-First, Not Vanity Metrics

We optimise for leads, sales and revenue — not impressions. Every Google Ads Singapore campaign tracked to actual business outcomes with full conversion attribution.

You Own Everything. No Lock-In.

Your Google Ads account, your data, your audiences — yours to keep. No lock-in, no retainer traps. Leave anytime — though our PPC agency Singapore clients rarely do.

100% Transparent Reporting

Live dashboard access, plain-English monthly reports, bi-weekly check-ins. You always know exactly what your SEM services Singapore are generating.

OUR CREDENTIALS

🎯

Google Ads Partner

Search, Display, YouTube, Shopping & PMax

🤝

Meta Business Partner

Facebook & Instagram Ads certified

🇸🇬

Singapore-Based Team

Local SEM agency Singapore

📈

Fixed Fee Model

Never a % of ad spend — transparent

200+

Campaigns

4.2x

Avg ROAS

-48%

CPL Drop

Yrs Exp.

FREQUENTLY ASKED QUESTIONS

Got Questions About SEM & PPC?

What is Search Engine Marketing (SEM) in Singapore?

Search Engine Marketing Singapore refers to paid advertising on search engines — primarily Google Ads — to get your business to the top of search results immediately. As a certified SEM agency Singapore, we manage the full process: strategy, ad creation, bid management and reporting.

What is the difference between SEM and SEO?

SEM delivers instant page-1 visibility through paid ads — you pay per click. SEO takes 3–6 months to rank organically. Most Singapore businesses benefit from both: SEM services Singapore for immediate leads, SEO for long-term compounding growth.

How much does Google Ads management cost in Singapore?

Our Google Ads management Singapore fees start from $800/month. Management fee is fixed — we never charge a % of ad spend. Ad budget goes directly into your Google account. See our full pricing above.

Is Google Ads still called Google AdWords?

Google rebranded Google AdWords to Google Ads in 2018. Google Ads Singapore now covers Search, Display, YouTube, Shopping and Performance Max. ‘AdWords’ still refers to the same pay per click Singapore platform.

What is a good ROAS for PPC campaigns in Singapore?

For most Singapore businesses, a ROAS of 3x–5x is strong. Our PPC services Singapore campaigns average 4.2x ROAS. Target ROAS depends on your industry, margins and funnel — we set realistic benchmarks during your free audit.

Google Ads or Facebook Ads — which is better for Singapore?

Google Ads Singapore captures demand — people actively searching. Facebook Ads Singapore creates demand. B2B businesses usually see stronger ROI from Google Search + LinkedIn Ads Singapore; B2C brands often do better with Meta. We manage all channels.

GET STARTED TODAY

Stop Paying for Clicks. Start Generating Revenue.

Get a free SEM & PPC audit — identify wasted spend and cut your cost-per-lead.

Get Free SEM Audit Book a Strategy Call

No contracts. No setup fees. You own your ad accounts.

PPC & SEM Services Singapore | Google Ads Agency | Upscaled

Singapore’s Leading Search Engine Marketing & PPC Agency

Search Engine Marketing Singapore — The Fast Lane to Page 1

Full-Channel PPC & SEM Management

Real Numbers from Real Singapore Clients

Our 4-Phase SEM Process

Transparent SEM Pricing — No Hidden Fees

Why Singapore Businesses Choose Our SEM Agency

Got Questions About SEM & PPC?

Stop Paying for Clicks. Start Generating Revenue.