One page, one job, one number that matters. Built for Google Ads, Meta and email campaigns — with tracking that works on day one. S$1,200–S$2,500. Two to three weeks. You own it.
Everyone sells “high-converting”. Nobody shows the arithmetic. Put your own figures in — this is only multiplication and division, no industry averages invented.
One percentage point is not a rounding error — on this spend it is the whole reason a dedicated landing page exists.
Your homepage is built to serve everyone who arrives. A landing page is built to serve one person who clicked one ad — and those are opposite jobs.
| Consideration | Homepage | Landing page | What it costs you |
|---|---|---|---|
| Audience | Everyone — customers, candidates, suppliers | One campaign, one intent | Generic copy converts nobody in particular |
| Actions offered | Six to fifteen links | One | Every extra choice is an exit |
| Message | Who you are | The exact promise the ad made | Message mismatch — the visitor thinks they clicked wrong |
| Navigation | Full menu | Removed or reduced | Paid clicks wander into your blog |
| Measurement | Blended across all sources | One page, one campaign, clean data | You cannot tell which ad actually works |
| Testing | Risky — it serves everyone | Safe — it serves one campaign | You never find out what would have worked better |
| Quality Score | Weak relevance signal | Strong relevance signal | You pay more per click for the same position |
If you are not running paid traffic at all, you probably do not need this page — a well-built service page on your main site does the same job for organic visitors, and our web design Singapore service covers that. Landing pages earn their keep when there is a media budget behind them.
Click a block. Every one of these exists to answer a question the visitor is already asking — in the order they ask it.
“Is this the thing I just clicked on?”
The visitor decides in about a second whether they are in the right place. If your ad said “Aircon servicing from $60” and the page says “Welcome to excellence in home solutions”, you have paid for a click and thrown it away. We write the headline from the ad copy, not from the brand deck.
Common failure: a brand slogan where the promise should be.
“What exactly do I get, and what does it cost me?”
“Free consultation” is not an offer, it is a category. “A 20-minute site survey with a written quote in two working days, no obligation” is an offer. Specificity is what makes a stranger willing to hand over a phone number.
Common failure: an offer so vague the visitor cannot picture what happens next.
“Has this worked for someone like me?”
Reviews, client names, certifications, numbers you can stand behind. Proof belongs immediately after the claim it supports, not parked in a testimonial carousel below the fold that nobody scrolls to. Where a client has no public proof yet, we say so and build around what is genuinely provable rather than inventing it.
Common failure: five-star carousel at the very bottom, seen by almost nobody.
“What is the catch?”
Price, contract length, coverage area, response time, whether a human calls back. Every objection you leave unanswered is a visitor who leaves to think about it. The objections are not guesswork either — your sales team already knows all of them, so we ask them first.
Common failure: hiding price entirely, which filters out buyers instead of tyre-kickers.
“How much of my time is this going to take?”
Each additional field costs you completions. The correct number is the fewest that lets sales act, which is usually name, one contact method, and one qualifying question — not eight. Where you genuinely need more, we split it: minimum fields to submit, the rest on the thank-you page once they are already committed.
Common failure: asking for company size and budget before the visitor knows if you can help.
“Fine — where do I click?”
Long pages need the action repeated, because the visitor becomes ready at different scroll depths. On mobile we add a persistent call and WhatsApp bar — in Singapore a meaningful share of paid traffic wants to message right now rather than fill a form at all.
Common failure: one CTA at the top, none after the proof section where the visitor is finally convinced.
“Where is the menu?” — exactly.
No full navigation, no blog links, no social icons in the header, no chat widget that covers the CTA on a small screen, no carousel that hides three quarters of its content. Everything removed is one fewer way for a click you paid for to leave without converting.
Common failure: reusing the site header, which reintroduces fifteen exits in one line.
Same ad, three different pages behind it. Click through the three — this one variable moves conversion more than any redesign.
Verdict: the visitor spends their second checking whether they clicked the wrong ad. You paid for that second.
Verdict: better than the homepage, and still leaking. The two things the ad promised — the price and the availability — are nowhere on the page.
Verdict: the visitor's first second confirms they are in the right place, and the only thing left to do is the thing you want them to do.
Message match is also a relevance signal for Google Ads Quality Score — which is why a matched landing page can lower what you pay per click for the same ad position. It is the rare change that improves both sides of the equation at once. If the ads themselves need work too, that sits with our search engine marketing team.
We will not quote an industry benchmark at you, because your audience is not an average. What we will do is make the trade-off explicit, field by field, before the page is built.
| Field | What it costs | What it buys sales | Our default |
|---|---|---|---|
| Name | Almost nothing | Basic courtesy on the call-back | Keep |
| Mobile number | Low in Singapore — people expect to be called | The fastest route to a conversation | Keep |
| Low | Follow-up and nurture | Keep one of email or phone as required, not both | |
| Company name | Moderate | B2B qualification | Keep for B2B, drop for consumer |
| One qualifying question | Moderate | Routes the lead to the right person | Keep — usually the highest-value field on the form |
| Budget range | High — asks for commitment before trust | Filters, but filters buyers too | Move to the call, not the form |
| “How did you hear about us?” | High — and you already know, it was the ad | Nothing your tracking cannot tell you | Remove |
| Free-text message box | High — a blank box is work | Occasionally useful context | Optional, never required |
| Consent checkbox | Low | PDPA-compliant marketing consent | Keep, worded plainly, never pre-ticked |
A form that looks perfect and delivers nowhere is the most expensive bug in paid media, because the spend continues while the leads quietly vanish. We test the whole path before a single dollar of budget goes live.
The lead that never arrives still costs you the click.An organic visitor who waits is annoying. A paid visitor who leaves before the page renders is a click you already bought and will never get back.
| Metric | Google’s “good” threshold | Why it matters more on a paid landing page |
|---|---|---|
| LCP | ≤ 2.5s | Most paid clicks in Singapore arrive on mobile, often on cellular. The headline has to be there when they look |
| INP | ≤ 200ms | The one interaction that matters is your form. It must respond instantly |
| CLS | ≤ 0.1 | A button that shifts as the page settles is a mis-tap, and a mis-tap on mobile is usually a bounce |
| Scripts | Counted and justified | Chat widget, heatmap, three pixels — each one is weight you are paying for on every click |
Landing page speed also feeds the landing page experience component of Google Ads Quality Score — a slow page can quietly raise your cost per click on every ad pointing at it. That is the same budget, buying fewer visitors, for a reason that never appears on the invoice.
Every agency offers A/B testing. Very few mention that most Singapore SME campaigns do not generate enough traffic for a valid test in a reasonable timeframe.
A split test needs enough conversions per variant before the result means anything. At twenty leads a month, a two-way test can take months to say something trustworthy — and the market will have moved by then.
Ask: how many conversions a month?Change one substantial thing — the headline, the offer, the form length — run it for a full cycle, compare against the previous period. Less rigorous than a split test, and far more useful than pretending you have the traffic for one.
Change one thing, not fiveOffer, headline promise, form length, price transparency, proof placement. These move numbers. Corner radius does not, and burning your limited traffic on it is how testing gets a bad name internally.
Biggest lever firstVariants come almost free when the page is built from components and the tracking is already in place. They are expensive when the page is a single hand-coded block that has to be duplicated and re-instrumented every time.
Structure decides the cost of testingA variant that lifts form fills but drops qualified leads has made things worse. We report conversions and what sales says about them, not just the number that flatters the page.
Leads, then lead qualityThe value of a year of testing is a list of things that are true about your buyers. Kept properly, that list makes the next campaign start further ahead instead of from zero.
A learning log, not just a winnerThe page currently ranking first for this in Singapore has “How much does landing page design cost?” as its first FAQ — and answers it without a number. Here is ours.
Typical: 2 weeks
Typical: 2–3 weeks
Quoted with your media plan
On a S$3,000 monthly media budget, a S$1,200 page is under half of one month's spend — and it applies to every month after that. That is the whole argument, and it is arithmetic rather than persuasion. Run your own numbers in the calculator at the top of this page.
If your media budget is small enough that this does not pay back, we will tell you.
Talk through the numbers →From S$1,200 for a single campaign page with copy, form, conversion tracking and a thank-you page; from S$2,500 for a campaign set with a reusable component library and two to four variants. Ongoing testing runs as a retainer scoped alongside your media plan. The drivers are how much copy we write from scratch, how many variants you need, and whether the form has to integrate with a CRM rather than an inbox.
Two weeks for a single page, two to three for a campaign set. The build itself is not the constraint — the offer and the proof are. If you already know exactly what you are offering and have the assets, we can go faster. If the offer still needs to be decided, that conversation happens first, because a beautifully built page for a vague offer converts nothing.
A website page serves everyone who arrives and offers many routes onward. A landing page serves one campaign, makes one promise and offers one action — usually with navigation removed. That constraint is the entire point: every extra link is a way for a click you paid for to leave without converting. Landing pages also get measured cleanly, because one page maps to one campaign instead of blending every traffic source together.
Yes, and we prefer to. We write the headline from your actual ad copy so the promise matches, and we build the objection section from what your sales team already hears on calls — so the first thing we ask for is not a brand deck but a list of the questions prospects keep asking. If you have strong copy already, we will use it and say so; the price reflects the difference.
Yes. Conversion tracking is set up and verified in the ad platform before launch, not after the first invoice, so your campaigns have a real conversion signal to optimise toward from day one. A matched landing page also strengthens the relevance signal behind Google Ads Quality Score, which is how a better page can reduce what you pay per click for the same position.
The fewest that let your sales team act — usually a name, one contact method and one qualifying question. Budget range and “how did you hear about us” are the two fields we most often remove: the first asks for commitment before trust exists, and the second you already know from your own tracking. Where you genuinely need more information, we split it, so the visitor submits a short form and the rest is asked on the thank-you page once they are committed.
Usually yes, at least a starting figure or a range. Hiding price does filter enquiries, but it filters out serious buyers who are comparing options as well as tyre-kickers, and it costs you the visitors who will not enquire without any idea of the scale. If a genuine reason exists not to publish figures — heavily custom scope, contractual constraints — we replace it with something that removes the same uncertainty, such as a worked example or a clear range with the drivers explained.
Yes, when the traffic supports it. A split test needs enough conversions per variant before the result is trustworthy, and many Singapore SME campaigns do not produce that in a sensible timeframe. Below that volume we test sequentially instead: change one substantial thing, run a full cycle, compare with the previous period. We will tell you honestly which situation you are in rather than selling a test that cannot conclude.
Normally on your own domain, either as a page with navigation stripped or on a campaign subdirectory. Keeping it on your domain means the trust signals and the analytics stay in one place, and it avoids the extra platform subscription that third-party landing page builders require. If you already use a builder we can work with it — but the page and its data belong to you either way.
Completely. The page, the code, the form data and the tracking configuration are yours, hosted on your own domain, with every credential in your company's name. No licence that expires, no platform you have to keep paying to keep the page alive, and no situation where leaving us means starting the page again from scratch.
If your media budget is too small for a dedicated page to pay for itself, you will hear that first — the arithmetic at the top of this page is the same arithmetic we run on the call.
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